Clear thinking. Sharp analysis.
And lots of oomph.
A consultancy led by journalist and media industry commentator Omar Oakes.
Helping media and advertising leaders sharpen their message, tell better stories, and earn attention that actually matters.
Thought leadership that opens doors
I’m Omar Oakes.
I help agency leaders, media execs and brand marketers land briefs, win influence, and improve their thinking through ghostwriting, strategic content, and bespoke training/coaching.
I’m a journalist, specialist writer, events host and B2B marketing consultant — bringing 15 years of experience to help brands and people communicate with impact. I regularly analyse the trends that matter and have interviewed many of the most influential business leaders in advertising and media, having built a wide-ranging network of contacts for more than a decade.
After six years as news editor, technology and media editor at Campaign magazine, I founded and developed the leading media-industry title The Media Leader as editor-in-chief.
I launched my own freelance consultancy in January 2025 because I wanted to take on the challenge of building a business while working with a select group of companies and leaders that believe in the power of media to make the world more informed, prosperous and happier.
This is particularly important at a time when the industry faces widespread disruption amid the challenges of AI, market consolidation, and the ongoing fragmentation of how people consume media.
It’s never been more important for advertising and media leaders to cut through the noise with oomph.
Journalism
I write columns, features and investigations that challenge groupthink and provoke meaningful debate — across advertising, media and culture.
Ghostwriting
I help ambitious founders and C-suite execs sound like their best selves. Thoughtful, strategic content that sparks real engagement (not just impressions).
Consulting
From content strategy to editorial audits, I work with advertising and media companies and agencies to clarify their voice and elevate their influence.
Moderation
Live on stage or behind the mic — I host, question, and provoke. Panels, podcasts and keynotes that people actually remember.
What people say
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“Omar instantly understood both our product and the broader marketing challenge we’re solving. He has a rare ability to translate complex ideas into sharp, strategic content that doesn’t sound like generic B2B fluff. It was refreshing to work with someone who actually knows this industry and can speak directly to the kind of clients we want to reach."
Ronny Golan
Co-founder and CEO, ViewersLogic Group -
“Omar is a total professional who gets the work done efficiently, gives you the fullness of his attention and ultimately has your back. Having Omar onside is a distinct competitive advantage for any client. He’s been instrumental in helping me shape strategy and thought leadership for a major media owner client, and his ghostwriting on award entries for a leading consumer brand was pitch-perfect.”
Kat Levy
Founder, Furious PR -
“Working with Omar on our Global Ad Trends report was a brilliant experience. He brought the rare combination of editorial sharpness and deep industry knowledge — someone who understands the nuances of media, but also how to tell a story that cuts through. His ability to distil complexity and deliver high-quality work under pressure made him an invaluable partner.”
Alex Brownsell
Head of Content, WARC Media
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“Omar brought clarity, energy and sharp editorial judgment to our panel at the PPA Festival, helping to make it one of the day’s standout sessions. He guided the conversation with authority and warmth, challenging thinking and inspiring ideas. A true professional—collaborative, insightful and unflappable. His contribution played a vital role in making this our best-attended festival yet.”
Sajeeda Merali,
CEO, Professional Publishers’ Association
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“Omar understands how influence and B2B marketing are evolving, especially in fast-moving, digital-first spaces where traditional ’thought leadership’ tactics don’t always cut through. He knows our world, stays plugged into industry shifts, and writes with clarity and authority. That mix of insight and craft makes him a valuable partner for any agency looking to stay relevant and communicate in a way that actually lands.”
Hannah Baker
Chief Marketing Officer, Brave Bison -
“Omar is more than a journalist; he’s a strategic extension to your marketing team and a valuable asset to any business. He is excellent at cutting through the industry noise and working alongside clients to shape content, storytelling and outreach that feel effortlessly aligned. I’d highly recommend working with Omar to create strategic storytelling that delivers results.”
Joanne Brenner
Founder, Ten27 comms + former global head of marketing at MediaCom -
“Omar built a publication that consistently punched above its weight, making The Media Leader the most important, insightful and opinionated voice in our industry. While I was gutted to see him go, I’m proud to now call him a partner. He brings sharp thinking, high standards and deep editorial instinct to everything he does, especially in shaping events content and hosting on stage with authority and flair.”
Steve Scaffardi
Global CEO, Events & Publishing, Adwanted Group
Let’s make something with oomph.
Whether you need a ghostwriter who actually gets this industry, a no-fluff content strategist, or a sharp moderator for your next event — I’m here for it.
Fill out the form, or reach me directly:
📧 Email: omar@oomphoomph.com
LinkedIn: Let’s connect
📅 Book a call: Just pick a time to meet